Since our launch in the summer 2003, Rock Your Baby has designed and produced high quality, offbeat fashion for babies and kids. Each season we collaborate with some killer artists who embody the Rock Your Baby vibe and together we make sure that RYB hits the market with the freshness and originality that makes our launch a much anticipated event in the kid’s fashion calendar. We believe that kids have their own innate sense of fashion and style. To this end, we design the kinds of clothes that kids want to wear - clothes that both capture and enhance the fun, innocence and imagination of childhood.